Social Media Management Tools – Why Do You Need Them?

Social media has certainly changed a lot of things. This channel has become a key digital marketing approach especially in 2021. And most of us spend a lot of time organising our posts. In most cases, we use at least two social media accounts. When it comes to doing business, the number of accounts on different social media website naturally increase. How about managing all these accounts all year long? With social media management tools, creating your posts and sharing them just when you need them has never become this easy.

What Is A Social Media Management Tool?

In the broadest sense, a social media management tool is a tool that help you to plan, schedule and manage posts and contents on a social media account by using one platform. If you are a business with multiple accounts on different social media websites (such as Instagram, Twitter and Facebook), scheduling and managing all the posts on all of these websites can be challenging. At some point, you might be overwhelmed with the high number of posts you must manage.

So, it might be a good idea to automate some of these tasks for you. Here, you can use social media account management tools to plan, create, schedule and post content.

Why Do You Need Social Media Management?

Social media management tools can help you in many different ways. First and most important, you can plan the entire posts for a certain time period. Also, you can schedule all of the planned posts for certain times of the day. These tools are the perfect way to automate your social media processes. This way, you don’t need to allocate resources for your daily social sharing tasks.

However, it is important to choose the right social media management tool for this process. Your tool must address all of your needs. For example, if you want the tool to share the posts automatically, you need to look for this property. Or if you want detailed insights such as interactions, conversion rates or other metrics, you might need a tool that offers all these analytics.

How Can You Choose the Right Tool for You?

One of the challenges when it comes to social media management is choosing the right tools for you. How can you know that you got the right one? First, it is better to consider some points before making a decision. When you ask yourself the following questions, you can make the decision-making process much easier.

  • How many accounts am I going to manage?
  • How many social media platforms do I need to manage?
  • Which social media platforms I am going to manage?
  • Do I need in-depth analysis and reporting functionalities?
  • Do I need continues support?

These questions can lay the foundation for you. It is important to answer to if you have no idea about what you need. Then, you can start evaluating your business needs. In the selection process, you will come up with free social media management tools as well as paid social media management tools. Your decision will mainly depend on the questions above. While free options are more than enough for personal accounts and small-scale projects, you might need a paid tool especially if you are working with teams.

Best Free Social Media Management Tools

The tools under this title have both free and paid options. We have listed them as free tools because the free versions offer you the best capabilities you can get without spending money. You can also check the more advanced paid options of these tools if you want to have a professional management solution.


Hootsuite is among the most popular social media management tools among social media managers and business owners. Since the tool has 30-day free trial, you can easily explore if this tool is right for you. The tool can be scaled. So, whether you are a small organisation and a large one, you can scale up and down to manage your social media accounts. What does Hootsuite offer?

  • Content planning
  • Planned messages
  • Content scheduling
  • Content selection
  • Monitoring
  • Team management
  • Content promotion

You can work on your own or add your team to the project. This management tool is especially good for marketing agencies or ad agencies. The tool has paid version as well. If you need advanced capabilities or if you are working on multiple projects, the paid version will give you more opportunities.


Buffer can help you to plan and schedule social media posts. This tool also has free and paid versions. If you need to manage one account on one social media website, the free version will give you everything you need. You can either choose Publish or Analyze product.

Publish Product

  • Publish your content on different social media platforms
  • Content planning
  • Content scheduling

Analyze Product

  • Analyze linked social media account
  • Strategy recommendations to increase traffic (paid package)
  • Reporting options to collect data (paid package)
  • Shopify integration (paid package)

If you need more advanced options, paid version might be a better choice. But for small-scale projects, the free version will give you everything you need.

Zoho Social

Zoho Social gives you an end-to-end social management experience. With this free social media management tool, you can get lots of options.

  • Content planning
  • Content monitoring
  • Special reporting options

In addition to these basic properties (which are more than enough for small projects), you can unlock advanced options with the paid version. The paid version includes creating teams, managing team members for different project segments and managing multiple brands. Multiple brand management is especially an important property for agencies.

Best Paid Social Media Management Tools

Social Pilot

Social Pilot helps increasing the interaction on social media. You need to have the paid version to use all properties of the tool. The paid version of the management tools includes the following options.

  • Social media account monitoring
  • Post planning
  • Post scheduling
  • Social media account analytics
  • Social media account reporting
  • Facebook ad accounts
  • Collective planning
  • Adding team members
  • Customer management
  • Social media inbox

If you are managing a large-scale project, Social Pilot has everything you need. You can get the free trial and see whether this tool is your next social media account management tool.


Sendible offers a comprehensive integration option for different social media platforms. The accounts on the following platforms can be integrated and linked to your account management.

  • Facebook
  • Twitter
  • Instagram
  • WordPress
  • Blogger
  • Pinterest
  • Medium

With an extensive social media platform integration option, you can manage all of the accounts on these websites by using a single platform. Sendible offers post planning, post scheduling, post publishing, team formation and analytics options. Also, the tool can be used on mobile devices. This way, you can easily plan and share your posts on the go.

Post Planner

If you are looking for an affordable yet comprehensive option, Post Planner will be your next social media management tool. You can choose among different paid packages which are relatively lower than other tools. This tool is perfect for individual users and small-scale businesses.

Of course, the best way to find your social media management tool is to try and check out what you can do with these tools. Most of these tools offer free trials. So, you can just see what they have to offer for you.

Leave a Reply