Marketing has been changing for years. When we look in the past, we can easily see that there have been lots of changes. Traditional marketing has been replaced by digital marketing. In fact, digital marketing is rapidly changing in itself. Video content marketing has become a highly popular topic in the sector. Before exploring the 6 way to create more attractive videos for your business, let’s check what video content is as a marketing tool and how can this content make a difference for your business.
What Is Video Content Marketing?
Basically, video content marketing is using videos to promote your products or services. These videos can be short clips, tutorials or informative videos on how to use your product. Recently, increasing number of businesses are using this type of marketing to create a competitive advantage.
The trends provided by HubSpot show that 54% of the business owners prefer video content to promote their brand. While e-mails or newsletters are at 46% level, social videos reach up to 34%. This data shows us an important change in the marketing of the products. Businesses start to choose video as a marketing tool to support their overall digital marketing strategy.
Naturally, there are some key factors to be considered to adopt this strategy. In the case of all other promotion and marketing efforts, a well-structured plan is necessary when it comes to video content. So, what can businesses do to create better and more attractive video content for their brands.
What Can Video Content Marketing Bring You?
Recently, more and more people are watching videos to spend time and get more information. And this makes video content marketing an attractive option for almost all businesses. Although creating a video can be challenging, it comes with lots of benefits. Especially, when it comes to generation Z.
Potential customers who watch your video can learn more about your products. You can show how your products are used by making a “how to” video. Also, you can introduce your services and promote your venue to potential customers. In addition to that, video content is shared more often than the written content.
Find the Right Audience
So, this is the number of rules for all marketing efforts. Without promoting your products and services to the right audience, you can’t be successful. When it comes to video marketing, you might need to be more careful. On contrary to more traditional means of marketing, video is often more attractive to younger generations. Also, you need to align your business with your target audience as well. This might require a good customer segmentation process.
Highlight Your Best Features
Another key element in marketing with a vide is to highlight the best features of your product. You don’t have much time to convince the viewer to watch your video. So, it is better to make a dramatic introduction and show your key products. This way, you might increase your chance to convince the viewer to complete the video and visit your website.
Keep It Short
In the age of digitalisation, no one has time for long promotions or long talks. So, your message in the video must be short but strong. A 10-minute long video promotion might not generate the desired impact as a 2-minute short but rich video content. In this sense, you need to find the best and shortest way to promote your brand and products. Also, you might want to work with a video content creator for the best results. A video expert can give you important insights about the trends and how to adapt your video marketing strategy.
Find Your Unique Voice
Actually, this might be the most important element in your video content journey. Of course, finding your unique voice will take time. In some cases, you might need a feedback to make your content better. At the end of the day, the brand and the products are yours. So, you need to show your own characteristics and your differentiating points.
Measure Your Outcomes
In digital marketing practices, measurement is the vital and integral part of success. Without key metrics, you can’t make the necessary adjustments to make your campaign more sophisticated. When it comes to vide content, you need to measure your outcomes. For this purpose, a video content management system can do great help. There are lots of different management systems. And you can choose one of these systems based on your current needs.
Update Your Content
After measuring your key parameters and key metrics, you need to update your content. Or maybe you might need to improve the poorly performing part of your video marketing strategy. For example, you may need to identify the videos with poor performance. And you can make changes and updates on these content for supporting your overall targets.
When you follow all these steps and align your video content marketing with your digital marketing campaign, you can achieve amazing results.