If you are interested in digital marketing, you probably have heard about keywords. Actually, even if you are not interested in this area, you probably have heard about them. In this article, we will explore what is keyword stuffing and some of the most common mistakes in using keywords.
What Is a Keyword?
First, we will start with the basics. A keyword is your target word or phrase for a given blog post, article or webpage. This is the word that the search engines will know whether your content is relevant for certain readers.
All search engines match the search results of the users with keywords highlighted in webpages. Without this matching, it is impossible to find a relevant content on the internet. In recent years, matching algorithms have become more sophisticated than ever. And more ruthless than ever. When you make a mistake like keyword stuffing, duplicating a content or disregarding SEO rules, your website is doomed. You will probably rank in the lower pages of the search engine. And no one wants that.
So, to avoid this situation, you need to create compelling content with appropriate keywords. Also, you need to avoid some of the common mistakes. We will explain one of these mistakes here.
What Exactly Is Keyword Stuffing?
Keyword stuffing is using a targeted keywork too many times in a blog post or article. Let’s consider this example. We want to market a black shirt in our online store. So, we have decided to explain the properties of this product in a blog post. Naturally, our keyword for this post would be “black shirt”.
“Our black shirt is durable to repeated washing. Also, your black shirt will not fade when you wash it for a couple of times. The shirt is super comfortable with its cotton texture. Once you buy this black shirt, you will never look for another piece of clothing to wear outside.”
If we generalise this example to a longer text, we end up with loads of black shirt mentions in the post. And this is both overwhelming for the reader and the search engine. There are debates about the keyword usage best practices but there is one thing clear. Do not constantly use the same word or phrase over and over again.
5 Steps to Avoid Repeating the Same Word or Phrase
So, if you repeatedly use your focus keywordin an article, you will be in huge trouble. Especially in terms of your SEO efforts. Search engine algorithms detect such practices. And they will crush your website SEO efforts. But don’t worry. There are some things you can do to avoid this horrible fate.
1. Try to Add Different Versions
This might sound a bit like an expert job. But you will learn how to do that once you start mastering your content. Instead of getting fixated with one version of your keyword, try to use different combinations to spice things up. But make sure that these versions make sense. Using meaningless keywords will make things worse as well.
2. Use Long-Tailed Keywords
Another trick is using long-tailed keywords. When we consider our example above, these could be “black shirt for women, black cotton shirt or stripped black shirt”. Based on your product details, you can diversify your phrase choices.
3. Re-Read What You Write to Simplify Your Phrasing
Lastly, try to read your content before publishing. You might have not noticed that you stuffed keywords. Once you start reading, you will see that something is off. And in this case, it is probable that you used some words more frequently than it should be.
4. Use Online Keyword Planning Tools Against Keyword Stuffing
This is the key for a successful SEO. And when it comes to keyword stuffing, you can avoid such problems with ease. Online SEO plug-ins such as YoastSEO, SEMRush or Google Keyword Planner can save you some time… And money.
5. Constantly Re-Visit and Update Your Content
Contents must be dynamic. You need to go back and update your content when needed. This includes your keywords and long-tailed keywords as well. This does not mean that you need to go over your content every week or every month. Just don’t let your control over your content disappear.
When you follow all these steps and learn more about keyword tricks, you can avoid mistakes like keyword stuffing. All you need is some information and some practice.