In recent years, videos are living their golden age. With so many video streaming platforms, millions of video content creators are posting on these platforms. But how can companies benefit from this trend? Well, video marketing is the best way to reach your audience.
Why Do You Need Video Marketing?
Before talking about what is video marketing, we need to identify why this marketing type is necessary. We all have different products and services. And all of these products and services have unique characteristics. Some can be explained with plain text. Others need visuals and audio for clarification. In the end, we need some sort of promotion work to expand our reach.
Using video marketing can have tons of benefits for your company. Still, you need to identify your core reasons to choose videos as a marketing tool. Let’s check some of the reasons why you need video content marketing.
Reasons for Marketing with Video
- Reach to a large audience: People are watching videos everywhere. They click on new content as they commute to work. Or they can even watch a new video when they are waiting in the line. Videos will give you a great chance to reach a large audience.
- Target younger generations: Today’s young generation (like Gen Z) will become tomorrow’s consumers. So, it might be a good idea to target them with their favourite social media content.
- One content for different marketing tools: If you plan your videos carefully, you can use one content for different platforms. For example, you can create a short video for Twitter and Instagram as well.
- Better click-through rates than e-mail: Click-through rates are important for conversion. And conversion means more customers. Video content can help you to increase your click-through rate compared to other traditional marketing methods.
- Higher search ranking: By using video as your content, you get the chance to rank higher on the search engines. Recently, search engines are prioritising video content. Ranking higher will help you to gain higher visibility. And higher visibility will turn into more visitors.
- Explain your products: In some cases, your product might need detailed explanation. For example, if you are selling a technology product, you need to show how the product is used. And there is no better way than making a video about your product.
- Engage with your audience: Video content can give you a chance to engage with your audience. You can ask them to comment to create a bidirectional communication. Also, video marketing can help your audience to better understand your brand.
What Is Video Marketing?
Before talking about the benefits of video marketing for your business, let’s talk about what is video marketing. Briefly, it is a type of marketing practice using video content. A market analysis shows that 82% of Twitter users watch video content. Moreover, more than 500 million hours of video are watched on YouTube per day. These numbers are huge. And these numbers reveal the potential of using video content as a part of your marketing strategy.
Also known as social video marketing, video marketing is all about promoting your products/services by using attractive and relevant videos. Recent data show that 80% of the entire internet traffic was from videos in 2019. This gives an amazing chance to reach a wider audience.
Video marketing is all about increasing engagement with the consumers. Also, businesses need to increase their conversion rates with videos. Promoting a product by using a video has its benefits. First and most importantly, users will get the chance to see how that product functions. And they do not need to buy the product to try it. Second, the potential users can see different functions of the product.
Video content can be used for various purposes. And the marketing video selection will entirely depend on these purposes. There are different marketing video types that businesses can use. So, the important thing here is to choose the right video type for the right product or service.
Different Marketing Video Types
If you are planning to use videos for your marketing strategy, you need to choose the right marketing video type for your business. If you fail to do so, your marketing efforts might not create the impact you desire. But how can you choose the right video type? The answer to this question is simple. First, you need to define your business need. Second, you need to know the general properties of each marketing video. And lastly, you need to match your business needs and video types. And then, you can decide which video type will work best for your business needs.
1. Brand Videos
Brand videos basically explain how the brand positions itself in the market. These type of videos must highlight the brand characteristics rather than focusing on a single product or service. The essence of the brand story should be reflected in these videos. The key point here is to raise awareness about the brand. Also, the video must guide the viewers to other channels of the brand. This type of video is about brand promotion and it is important to use interesting elements throughout the video.
2. Event Videos
Another type of video content is event videos. In this type, businesses can show videos of different events. And these events can include fairs, product launch, important days for the business or meetings. The event video consists of the highlights of the event.
3. How-To Videos
One of the most popular video content type is how-to videos. These videos often explain how a product is used. Also, a how-to video can show the provided service. In general, companies can collaborate with influencers to make these videos. Or companies can also opt for making their own videos. In any case, how-to videos are the great way to explain the details and properties of a product.
4. Animation Videos
Animation videos are the trend for the past few years. They are fun. They are engaging. And they are easy to create. You don’t need to worry about choosing a venue or actors. Also, animation videos can address to different age groups.
5. Expert Interviews
Other important types of videos you can choose from are expert videos. Here, the video is about an expert talking about a certain topic. The topic could be a development in your sector. Or the expert might talk about how your service is going to change the sector. Also, the expert can explain how to do a certain thing in these videos.
Video Marketing Tools
When you decide on which video marketing type you are going to use, the next step will be about choosing the suitable video marketing tools. There are hundreds of different options in the market. So, how can you choose the right marketing tool for your video content?
First and most importantly, you need to consider the different steps of marketing with a video. These are:
- Creating your video
- Editing your video
- Sharing your video
- Promotion your video
You need to choose the right tools to meet these four different needs. You will need different tools to create a video and to promote that video. So, video marketing can be considered as an integrated process where you will use different tools.
Canva is one of the easiest tools to create videos. You can design anything you want by using templates on this platform. In addition social media posts, you can created Instagram videos. And it is super easy to create and share your video.
Although Venngage is more about infographics, you can also create some animation videos. The interface is simple. And there are templates in the platform as well.
3. Adobe Spark
Adobe Spark is the best platform to create videos. Especially if you are looking for short videos for social media. There are thousands of options. And you can create your own unique designs in no time.
1. Filmora from Wondershare
Filmora from Wondershare has unlimited options for video editing. You can edit your videos for different platforms like Instagram or YouTube.
2. Adobe Premier Pro
Adobe Premier Pro is the more advanced video editing platforms. This platform is amazing if you are working on films or event videos. The program handles the long videos with high speed.
3. Apple iMovie
Apple iMovie gives you all the tools you need to edit your videos. The platform also supports 4K videos. So, things are easier for you if you want to create a high-resolution video.
The first and most important platform for sharing your video is YouTube. You can create a dedicated channel for your company. Sharing your videos on YouTube will drive more engagement than other platforms.
Instagram is an amazing video sharing platform if your audience is engaging with this platform. Compared to YouTube, you need to share shorter videos. But here, you can use Instagram Stories or Instagram Reels for instant updates.
The other platform for video sharing is LinkedIn. If you have expert videos or interviews, this platform will be an amazing target to share your videos.
By using WeVideo, you can edit, share and promote your video content in a short time. Also, the platform offers stocks images to create videos.
If you want to check your video metrics and video analytics, VidIQ is the right tool for you. With this platform, you can grow your audience on YouTube. Also, you can take your organic engagement to the highest level.
Magisto enables you to create and share attractive video content in different fields. These videos will help boosting the brand recognition on the social media.
How Can You Turn Video Marketing to Your Advantage?
When it comes to video marketing, things could seem hard and challenging. But when you dive into the world of videos, you will see that it is easy to create the video content you want. In general, you can turn video marketing to your advantage. But how can you do that?
- Choose the right vide content type to match your business needs.
- Understand your target audience.
- Spend time on your video structure.
- Try to create high-quality videos.
- Share your videos on different platforms by considering the dynamics of each platform.
- Engage with your audience after sharing your video.
- Measure your results.
- Get feedback from your audience.
- Improve your video content quality at every step.
Once you follow these steps, your brand can benefit from the power of videos.