Web performance is one of the vital metrics in your overall SEO efforts. If your website does not respond fast, your potential visitors will immediately leave your pages. You need speed and fast page loading to keep all those visitors on your website. Also, they can leave your website in no time if they click on a page and it does not load in seconds.
So, what can you do to improve your website speed and performance?
Before talking about speed and performance, it is important to understand what we mean by these concepts. Page speed can significantly help you drive traffic to your website. A fast-loading page will surely attract more visitors. So, you need to focus on increasing your performance.
What Is Page Speed?
Page speed is about how fast your website pages load. It is also known as page load speed. You need to measure your page speed for every page you have on your website. Slow loading is generally a bad thing. And you need to work on this to increase your performance as well. In fact, page speed and web performance are closely related. You cannot achieve a high performing website without a good page loading speed.
There are different tools out there to measure your page speed. Google’s PageSpeed Insights can give you important data about your website. You can type your website URL and start your analysis. When the analysis is done, you will get a score for your website.
As you can see from the image above, this website performed at a medium level. It is not perfect. So, what will be our next step? First, this test provides some recommendations. We can apply these recommendations and check our speed performance later. Or, we can make other adjustments and test the page speed later.
There are also other tools such as GTmetrix and Pingdom tools to test your page speed. Both of these tools work the same as Google PageSpeed Insights. However, there are slight differences in how these tools show your results. But there is no huge difference. You can choose any tool you want to test your page speed.
What Is Web Performance?
Your website performance or web performance is all about your page speeds. So, you need to work on improving how fast your pages load. If you are lots of pages and page connections, this might be a bit challenging. Still, you need to do your best to provide a seamless user experience to your website visitors. The better page loading speed will bring you more visitors. If your visitors need to wait for seconds (and this means hours for the internet world), they probably will not visit your pages again. So, your chances to convert them into customers is gone forever.
7 Ways To Increase Your Speed and Performance
If we grasped the important of page speed, let’s check some of the things we can do to improve your website’s general performance. Here, we will list 7 ways to increase your speed and performance. These will significantly contribute to improve your overall loading speed.
Choose a Suitable Website Theme
Your website theme can have a huge impact on your page loading speed. Lots of components on a theme (especially overabundant CSS) can slow down your page loads. To prevent this, you need to choose a theme that best meets your needs. Simple designs can help you with your speed-related problems. Also, you can work with professional web designers to improve your website theme.
Measurement Is Everything
Without measurement, you can’t know what is wrong with your website. Regular speed measurements (once a month) can give you a general idea about how you are performing. Also, you need to combine the speed data with other metrics as well. Try to interpret Google Analytics data with your page speeds as well. This might help you to understand why your visitors are leaving your website.
Professional Help to Improve Your Web Performance
If you don’t do anything about your website, your web performance will never get better. If you are not experienced about these topics, professional help can work like a miracle. You can contact with web developers or web designers to improve your online performance. These individuals are experienced in the steps you need to take to make your loading speeds faster.
Avoid Huge Images
Using images on your posts is amazing. But these images might slow down in some cases. Instead of huge images with high resolution, try to use high-quality images that occupy less space. Loading a page with tens of images takes more time than loading a page with few images. Another option is to compress your images. You can make the image size smaller with tools such as Compress JPEG or Tiny PNG.
Change Your Host
In some case, your website host may be a problem. Or your basic hosting package as well. If your slow page loads are due to your hosting service, consider changing your service provider. Or you might consider upgrading to another plan. Changing your plan might give your website the agility it needs. If you are going to change your website host service, just make sure that everything is seamless.
Decrease The Number of Redirects
Sometimes one page on your website might redirect to another page on your website. If you have high number of redirects on a single page, this might slow down your website as well. Try to decrease the number of redirects to get the most out of your website.