Can Artificial Intelligence Help You With Your Marketing Efforts?

artificial intelligence in digital marketing

In today's world, artificial intelligence (AI) is one of the most popular topics. Almost all technology brands are investing in this field to improve their products and services. When it comes to this field, we can talk about big data, machine learning and adaptive algorithms. Of course, the artificial intelligence field is not limited to … Continue reading Can Artificial Intelligence Help You With Your Marketing Efforts?

How to Target Gen Z in Your Marketing Efforts?

Marketing efforts need to be tailored to the special needs of the company. Otherwise, the resources might be wasted. When it comes to different generations, different marketing practices might be needed. For example, the consumption habits of the Baby Boomers and Gen Z are entirely different. When companies try to target these two different groups … Continue reading How to Target Gen Z in Your Marketing Efforts?