Understanding Generation Z – Consumption Habits

Generation Z is dynamic, active and different from all previous generations. Learn more about their consumption habits and behaviours.

How to Target Gen Z in Your Marketing Efforts?

Marketing efforts need to be tailored to the special needs of the company. Otherwise, the resources might be wasted. When it comes to different generations, different marketing practices might be needed. For example, the consumption habits of the Baby Boomers and Gen Z are entirely different. When companies try to target these two different groups … Continue reading How to Target Gen Z in Your Marketing Efforts?